It's true that most demographic sectors and target audiences spend at least some time in the digital and social media space today, and that means you likely want some of your marketing efforts focused there. But you should also have some of the old-school standby tactics in your bag of outreach tricks.
Direct mail is still a great way to get your brand and message in front of your target audience. It is highly targeted, personalized, and tangible. The format is familiar to recipients, and your choice of formats – brochures, postcards, magazines, etc,– is broad enough to be able to support any campaign. Results are measureable, it's relatively easy to create and execute a direct mail campaign, and you can easily compliment your other marketing initiatives. Just be careful to follow the rules, of course, including making sure no one on your list is on the "Do Not Mail" list.
Outdoor ground signs can effectively help you direct traffic to a particular physical location, make an immediate connection with impulse buyers, and get critical brand information across in a quick and easy way. Pay once to benefit from years of consistent advertising with a ground sign in front of a bank, luxury car dealership, or on highly visible embankments adjacent to freeways.
Semi-permanent ground signs can be customized with acrylic, aluminum, stone or glass, and help give your business a sense of sophistication and permanence. Because first impressions count, a well made, well-placed ground sign can attract new customers and build your brand reputation.
A-frame signs offer portability, visibility and versatility, and are great when you need to frequently pick up and move to another location. Yard signs are durable and cost effective for when you aim to target a residential neighborhood or specific demographic for longer than a day, but not often longer than a month.
There's a good reason brochures are among the most widely distributed marketing item. Powerful, succinct messages in one place, designed to get your audience to take action.
Personal Selling & Networking
Meeting potential customers, suppliers, and collaborators face to face is still one of the best ways to build credibility for your brand. It is also one of the best ways to find out about your customers, their buying habits, what questions your potential customers have about you and your products and services.
So much of a customer's buying decision is based on the personal touch offered by the sales person or team. Even in today's digital and social media world, you can't get away with hiding out in your office pecking away in 140-character messages.Share
9 March 2015
Nothing is more difficult than starting up your own business. Over the years, I have started and sold twelve different businesses, and some have been a lot more profitable than others. However, the mistakes that I have made over the years have taught me a lot about what it means to run a profitable, successful business. I hope that as you read through the articles on my website, you will learn more about how to operate a successful company, so that you stay in the black. Remember that running a business isn't always easy, but if you make wise decisions and stay focused, you can build a business that you can be proud of.